Today, a cell phone isn't just a rich man's fashion accessory in India. It's transforming the way millions of people do business in a country where even landlines were a luxury barely a decade ago. Across the country people with low incomes are now adopting cellular phones as tools for enhancing their business. This leads to the Mobile SEO commonly known as Mobile SearchEngine Optimization.

According to a survey there are 87 % internet users in mobile and they use Google at least five times a day which is a very good approach for the Optimizers. There was a time before Google when Excite, Yahoo, & AltaVista were competitors in Search Engines. Today's world is the same stage like AltaVista to Google; this is the time where Mobile Search Engine Optimization will blow our minds by establishing the mobile web. But there are few problems in making a stable SEO which are as follows:

1. Lack of Definite Platform:

Firstly, our users accessing web use small keypad, mainly one hand or perhaps they can use a stylus. Many of them use predictive text capabilities in their mobiles. So this always tends to make a difference in the patience thresholds of user usability & there searching ability in our marketing efforts.

2. Lack of Hardware Standards:

Since mobile phones are different from PC's in a vast sense. So we have to optimize our searches according to our user's platform.

3. Software Variation:

As comparison to PC we use Internet Explorer, Opera, Mozilla or Safari but in the mobile there are various softwares like S60 Browser has a vast difference than the iPhone browser which makes differences in Indexing.

4. Results Variation:

Since when we google from our desktop we get at least 10 links from google containing our search string ("constraint") but in the mobile when we search we get about 4-5 results which is quite difficult for optimizers to index their sites.

Generally, Google Mobile, AOL, Windows Live and others use Transcoding software in order to give their user a more uniform user experience. Practically this means that they present their mobile site according to their user's mobile standards which makes work smooth. In mobile people need a decent look and feel with appropriate information so they don't have to user their keypad more and it will automatically increase the interest of user in that site. The use of dotMobi domain is good for a Mobile SEO because it creates a effect on the user about the compactness of the site and the information in it so use dotMobi as domain whenever possible for a better Mobile SEO.