SMO is acronym for Social media optimization, is defined as the method of using social media such as graphics, video, animation to attract visitors to website. SMO is one of the many online methods of website optimization.
Using social media features like using Really Simple Syndication (RSS), using social news and sharing buttons, creating Polls which are easy for everyone, pop-ups in websites containing animations.
Promotional activities like blogging, facebooking, orkutting are all the common examples of promotional activities where people are connected using social networking sites and it increased visitors' in a startling manner.
1. Increase the Link formation:
To increase the link formation we have to use such links which are easy to remember and one can easily enter that site within a second. Link formation is the very crucial need of a SMO. So it is given the top most priority in Social Media Optimization.
2. Keep Tagging and bookmarking easy:
Whenever there is an easy bookmarking way there will be more users and the bookmarking button should be attractive, easy to figure out.
3. Get connected to Communities:
It is the best way to connect with the communities and make more social networks to increase your social list more is always better. This will automatically increase the number of victory via Social media.
4. Social Media Gaming:
It is one of the easiest ways to promote the website. In this we have to connect with the gaming communities like Farmville, Space Taxi, Mafia Wars these all are the most commonly played games by everyone.
5. Content Circulation:
There should be the pdf; audio, video files which can be associated with the SMO so always use these option by circulation them by social networking.
6. Encourage more and more people:
In this we have to gather people as many as to our community or social networking profile this increases more user and visitors on one's site.